The button says "Contact us for pricing," and somewhere behind that button is a spreadsheet with the price already on it. Sales has seen it. Finance approved it. It existed before you filled out the form, and nothing in a thirty-minute call changes what the software costs to run. The call decides a different thing: how much of that number they believe you will agree to.

The form is measuring you, not routing you

Read what it asks for. Company size. Funding stage. Timeline. What you're using today. Headcount stands in for budget. Funding stage stands in for how hard a monthly charge gets scrutinized. The question about your current tool tells them your switching cost, which predicts what you'll tolerate better than anything else on the form. By the time a deck opens in front of you there is a range in someone's head, assembled out of your circumstances rather than out of what serving you costs.

A demo gate is a sequence: a form, a rep who asks about your budget and headcount, a scheduled call, a rehearsed walkthrough of the strongest features, and then, days or weeks later, a proposal with a figure on it. Every stage costs you time and hands the seller information. A web page shows every visitor the same number. A conversation doesn't have to. So the demo isn't a formality that comes before the price. It is the mechanism that lets each buyer hear a different one, and a published price can't do that. It's the same for the company that raised a Series A and the one that raised nothing, which is exactly why hiding it is worth the friction.

The usual defense is enterprise procurement: negotiated terms, data residency clauses, legal review that runs two quarters, a buying committee of nine. Notice who that defense is about. It isn't the founder with a company card trying to learn whether a sending tool is sixty dollars a month or six hundred. In that story there is one person at 11 p.m. with a dozen tabs open, and a calendar link sitting in front of a number that already exists.

You can't add up a stack when two vendors won't give a number

Here is the job a founder is actually pricing out. Find people who might buy. Get contact details that work. Write to them and deal with what comes back. Answer the phone when someone calls the number on the site, including 7 p.m. on a Saturday. Book the meeting. Send the quote. Take the payment. Keep it all somewhere you can see what happened.

Bought the way the industry recommends, that's six or seven purchases priced in six or seven different units. Per seat for the CRM. Per credit for lead data, credits that expire monthly. Per inbox or per contact for the sending tool, with domains and warmup billed separately. Per minute for the answering service. Per user for the scheduler. A percentage for payments. Now build a monthly total out of that when two of those pages say "Contact us" where the price should be. You can't, and that is the design. A buyer who can put four numbers side by side behaves nothing like a buyer who sat through four demos across three weeks and is reconstructing it from memory and follow-up emails.

A month of calls and you still haven't sent one email

Price the time. Per vendor: the form, a qualification call with a rep who can't answer the technical question, a demo with someone who can, a follow-up because something got left open, then a quote with an annual commitment attached and a discount that expires at the end of the quarter. Call it four interactions and three hours a vendor. Five vendors is fifteen hours. Worse than the hours, it's a month of calendar, because scheduling is the bottleneck rather than the meetings. Their team is three time zones away, and your Tuesdays are spoken for into the middle of next month.

The founder sits through all of it, because at eight people there is nobody to hand a software evaluation to. The one person whose job is finding customers spends four weeks in meetings about the tools that were supposed to help find customers, and the pipeline ends the month holding what it held in week one.

The demo also hides the work between products. What a demo shows is one product operating inside a boundary the vendor drew. Nobody demos the CSV export. Nobody demos the moment a reply lands in the sending tool and has to become a CRM record, then a calendar invite, then a quote, then a payment, while someone makes sure that person doesn't get written to a second time. That lands on the founder, the unpaid integration layer between five separate products. The hidden price and the unmentioned handoffs protect the same thing, which is the vendor's control over what you can compare.

Our whole price list

No call, no form.

  • Builder, $12 a month (monthly only): the site and app builder on its own. It doesn't include outreach, AI workers or phone answering.
  • Launch, $24.99 a month ($20.83 billed yearly): one AI worker for email and AI phone calls, meeting booking, 50 leads a month, 100 enrichment credits and 30 voice minutes. It answers the number you already have through call forwarding. A dedicated phone number isn't included; a line is $5 a month.
  • Frontier, $79 a month ($65 yearly): two AI workers (email, plus phone and calendar), 200 leads a month, 250 enrichment credits, 80 voice minutes and one automated follow-up campaign. A line is $5 a month.
  • Mission Control, $149 a month ($124 yearly): all three AI workers, 500 leads a month, 500 enrichment credits, 150 voice minutes, one dedicated phone number included, three follow-up campaigns and white-label.

Extras are printed too. On any paid plan, lead top-ups are $15 for 100 leads or $35 for 300, and voice-minute top-ups are $15 for 50 minutes or $50 for 200. Every monthly plan starts with a 7-day free trial, card required, and you can see your first 25 buyers by name on the homepage preview. Annual plans pay today. You cancel from Settings any time before day 8, with no email to a retention rep and no thirty days' notice.

What publishing it takes away from us

An option, mostly. We can't charge the funded startup four times what the two-person shop pays for identical software, because both of them read the same page. There's no discovery call where we find out which pain to build the pitch around. The product has to carry the argument by itself, and when it doesn't we hear about it in weeks instead of after a year of contract.

Ask for the number in writing first

Before your next scheduled call, send one email. Ask for the monthly figure for your exact setup, in writing, and say you'll happily take the call once you have it. Some vendors send it back the same afternoon. Those are the ones whose price doesn't move based on how you look on paper. The rest reply that it's much easier to walk you through it, and you've learned the useful thing about them in four minutes rather than an hour.

If the product is good enough to want, you should be able to try it. Rocketship finds the buyers, emails them from your own Gmail, follows up, and books the meeting on its own. Plans that get you customers start at $24.99 a month (Launch), and every monthly plan starts with a 7-day free trial, card required. Answering your existing number is included; a dedicated line is $5 a month.