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Alternative comparison · updated October 2026

An Apollo alternative
for small teams.

Apollo is a sales platform with a B2B contact and company database, email outreach and deal tools. Small teams tend to look for something else for three reasons: the setup takes real time, the work after the list is still done by a person, and the cost grows with the number of people who log in. Rocketship is one product that gets a business customers. It finds buyers by name, emails them from your own Gmail, follows up, answers replies, books the meeting and answers your phone, on flat plans from $24.99 a month. If you already have an Apollo export, you can bring it over for free.

Disclosure: Rocketship publishes this page. Apollo details come from the pricing page at apollo.io/pricing as read in October 2026. Apollo changes plans often, so check their page for current prices.

What it isROCKETSHIP: One product that finds buyers, emails them, follows up, books meetings and answers the phoneApollo: A B2B database with outreach, engagement and deal management tools
Plans listedROCKETSHIP: Builder $12/mo, Launch $24.99/mo, Frontier $79/mo, Mission Control $1,499/moApollo: Several tiers, as listed on their pricing page in October 2026
Mailboxes you can connectROCKETSHIP: Your own Gmail or Google WorkspaceApollo: See their pricing page
SendingROCKETSHIP: From your own Gmail. A new inbox ramps up gradually to 60 cold emails a dayApollo: Email sequencing on paid plans
Stops when someone repliesROCKETSHIP: Yes. Sequences also stop on a booking or an unsubscribeApollo: Sequence settings vary by plan
Answers replies and books the meetingROCKETSHIP: Yes, by default. The owner can review anythingApollo: Not covered on their pricing page
Answers your phoneROCKETSHIP: Yes. Launch answers the number you already have; a dedicated line is +$5/moApollo: Not listed as a feature on the pricing page
Opens and tracking pixelROCKETSHIP: No open-tracking pixel by defaultApollo: Not covered on their pricing page
Importing Apollo dataROCKETSHIP: Free. Apollo exports are read directlyApollo: Not applicable
Price grows withROCKETSHIP: The plan you pick. Mission Control includes 25 teammates, more at $15/mo eachApollo: Plan and number of users

The cost math

Start with what you actually pay for. A database is an input. A customer is an output. Between the two sit the list, the sequence, the follow-ups, the replies and the calendar. Some of that is software and some of it is a person's afternoon. When you compare any database tool to Rocketship, count the afternoons too.

Here is the arithmetic on a small outbound push. Say you want to work 200 named buyers with four emails each. That is 800 emails. A single new Gmail inbox ramps up gradually to 60 cold emails a day, so 800 emails is about 14 working days at the top rate, and longer while the inbox is still ramping. On Rocketship that is the Frontier plan at $79 a month, which includes 200 leads a month. The follow-ups and the replies are handled by the AI workers instead of a person watching a queue.

If you want to see what Apollo will cost you, open their pricing page and multiply their per-user price by the number of people who will log in. We are not quoting their per-user numbers here because the page did not show them clearly when we read it. Rocketship's plans are published and do not charge per login on Launch or Frontier. Mission Control includes 25 teammates and charges $15 a month for each extra one.

Importing is free. Rocketship reads Apollo and HubSpot exports directly, so the list you already built does not go to waste. A lead is only used when Rocketship starts working a contact, so a large import does not burn your monthly allowance. Finding new people uses enrichment credits (100 on Launch, 250 on Frontier, 6,500 on Mission Control).

For the full side-by-side, see Rocketship vs Apollo. For the how-to on moving over, see how to move from Apollo.

What Apollo is built for

Apollo is a database plus outreach tools. Its pricing page describes the product as contact and company data with outreach, engagement and deal management. The work of running the outreach, reading replies and booking meetings stays with the people on your team.

When Rocketship is the right choice

  • You want the follow-up, the replies and the booking done for you, not a longer to-do list.
  • You send from your own Gmail and want replies to land in a normal inbox.
  • You already have an Apollo export and want to put it to work without retyping anything.
  • You want a published flat price instead of a per-user bill that grows with headcount.
  • Prospects call back and nobody answers. Rocketship answers the number you already have.

The comparison that settles it: who gets you a customer first.

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