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Honest comparison · updated August 2026

Apollo vs. Rocketship:
the list isn't the customer.

Apollo sells the inputs to acquisition: a big database, sequences, and a dialer a human has to drive, priced per seat. Every reply it generates lands in a queue and waits for a person. Rocketship runs the loop itself: Sophie finds the buyers, emails them from your own Gmail, answers the replies unsupervised, books the meeting, answers the phone when the prospect calls back, and builds the site where they pay — Stripe checkout, your domain. Flat $24.99 a month, no seats, live in minutes with a card.

Disclosure: Rocketship publishes this page. Apollo capability and pricing notes reflect publicly reported information as of August 2026 — verify current details at apollo.io.

Contact databaseROCKETSHIP — Enrichment, targeting and verified email built in, credit-billed — sized to feed campaigns Sophie actually runsApollo — Yes — and every name on it is a task for a person on your team; a longer list is a longer to-do list, not a customer
Email sequencingROCKETSHIP — Agent-driven, no sequence to authorApollo — Yes, unlimited sequences on paid plans
Decides the next step per leadROCKETSHIP — Yes, every 15 minutes, with full reply contextApollo — No — you author the branches
Answers replies on its ownROCKETSHIP — Yes, unsupervised, at any hourApollo — No — a reply pauses the sequence for a human
Outbound dialerROCKETSHIP — AI places the call and talksApollo — Yes — a human dials and talks
Answers inbound callsROCKETSHIP — Yes, 24/7 AI receptionist on your existing numberApollo — No
Books meetingsROCKETSHIP — Yes, into your real calendar with the invite sentApollo — Meeting scheduler included
CRMROCKETSHIP — Pipeline board with custom stages and a full contact timeline, in the same product that answers the repliesApollo — Yes — a sync that moves your unanswered reply queue into yet another tool a person has to work
Builds the site the campaign points atROCKETSHIP — YesApollo — No
Pricing modelROCKETSHIP — Flat $24.99–$149/mo, any number of usersApollo — Per user: $49, $79, $119/mo (Organization min 3 seats)
Cost for a 3-person teamROCKETSHIP — From $24.99/mo totalApollo — From about $147/mo at Basic, $357/mo at Organization
Free tierROCKETSHIP — YesApollo — Yes — 900 credits a year, 2 sequences

The cost math

Apollo prices per seat: publicly reported plans run $49, $79 and $119 per user per month on annual billing, with the top tier requiring at least three users. A three-person team pays roughly $147 to $357 a month before a single email goes out, and the bill grows with every hire — and headcount is exactly what a growing team adds fastest. Rocketship is flat: $24.99 covers the team, one founder or ten, and adding a person never adds a line to the bill.

The per-seat price tells you what you're actually buying. Apollo charges per human because a human is what makes Apollo produce anything: a person authors the sequence, a person reads every reply, a person dials the dialer. The database delivers names and the sequencer delivers sends; everything after that — the part where a stranger becomes a customer — is your queue. A tool that hands off at the reply has priced in your labor, and your labor is the most expensive line item on a bill that doesn't show it.

Rocketship charges flat because no human is required per unit of work. Sophie reads the reply, answers it, and books the meeting; when the prospect calls back, she answers the phone on your own number and books on the call; the site the campaign points at — Stripe checkout, your custom domain — is built inside the same product. Apollo can generate a reply at 11pm on a Sunday. It cannot answer one. That gap is where the customer either happens or doesn't, and it is the one part of acquisition Apollo leaves entirely to you.

Run both. Count the customers.

Apollo has a free tier and so do we, so don't take this page's word for anything — run both. Load a list into Apollo and start a sequence; sign up for Rocketship with a card and let Sophie send. Two weeks from now, Apollo will show you replies waiting in a queue, and Rocketship will show you meetings on your calendar. Keep whichever one produced a customer.

When Rocketship is the right choice

  • — Replies are sitting unanswered in someone's queue for days. Sophie reads them, answers them, and books the meeting — at 11pm on a Sunday, with nobody approving the send.
  • — Your outbound makes your phone ring, and Apollo has nothing that can answer it. Rocketship picks up 24/7 on your own number and books on the call.
  • — You're adding people, and you'd rather not buy a $49–$119 seat for each one. Rocketship's price is flat and doesn't know your headcount.
  • — You want the campaign, the site it points at, and the Stripe checkout on it from one product. Apollo ends at the send — no builder, no payments, no place for the customer to actually buy.
  • — You'd rather count customers than tasks. More list means more sends, more replies, more queue; the meeting on the calendar is the only number that runs the business.

The comparison that settles it: a phone call.

Sophie is on the line right now. Ask her the hardest question your front desk got this week.

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