Amazon sellers are easy to research, because their listings, photos, titles and reviews are public. An agency or freelancer that manages listings, ads or catalog work can look at a seller's pages, see specific weaknesses and write about them by name. The seller does not need a long pitch. They need to see that you noticed something real about their product. This page covers how to find sellers, what to look for on a listing, and a first project that is easy to buy.

Find sellers worth contacting

Search Amazon for products in the categories you know and open the listings that rank on the first pages. Each shows a brand name and a seller. Then check whether the brand has its own website, which usually gives you a contact name. Brands with a website, a decent price and some reviews are real businesses that can pay. Skip sellers with no site and no brand, which are often resellers with thin margins. Also look at brands that sell on their own site but have a poor Amazon presence, since they may not have started there seriously yet.

What you can see on a listing

  • Images. Are there six or seven, with lifestyle shots and a size reference, or only one on a white background?
  • The title and bullets. Are they readable, or stuffed with keywords?
  • Reviews. A rating below 4 stars with complaints about one repeated issue is something the seller may fix with a change to the page or product.
  • Sponsored placement. If a brand is paying for ads yet its listing is weak, the ad spend is working harder than it should.
  • A+ Content. Brand owners can add enhanced content. Its absence is a missed chance.

Describe only what you see. You cannot know a seller's sales, margins or ad performance, so do not guess at them.

The email

Subject: Three changes to your bamboo cutting board listing

Hi Rosa, I came across the Fernhill bamboo board while looking at kitchen products. Three things stood out on the listing: only two images, with no size reference; the first review complaint is about the board being smaller than expected; and there is no enhanced content under the bullets. I help kitchen brands fix listings like this, and I can send a mock up of the first image set for your page, free, so you can judge the work.

Joel Pierce, joel@piercelistings.example
18 Harbor Way, Portland, OR 97204. Reply "stop" and I won't write again.

It is specific and kind, and the offer is a small proof. Use the same structure as in how to cold email a potential client. Include your name, address and opt-out, and honor a request within 10 business days, as CAN-SPAM requires for commercial email.

A first project that is easy to buy

Offer a fixed price listing refresh for one product: new image set, rewritten title and bullets, and enhanced content. A single product keeps risk low and shows results in a few weeks. For example, $750 for one listing, $1,900 for three. After the first one, offer a monthly plan that covers new listings, review checks and ad management at a flat fee. State the scope: you manage the listing and ads, not the product or inventory.

Be honest about results

Sales depend on the product, price, stock and competitors. Promise the work you will deliver and the metrics you will report, such as click through rate and conversion, not a sales number. Keep a before and after record for every listing, since it becomes your case study: see the case study template. If a seller asks about price, how to answer how much does it cost has wording.

Related paths

Brands that sell on Amazon often also sell on their own store, which opens a second service: getting Shopify clients uses the same research habit. Getting customers for an ecommerce brand shows the seller's side.

Rocketship finds the brand owners and e-commerce managers that fit your description by name, emails them from your own Gmail and follows up so you can spend your hours on listings. Start the 7-day trial; card required.