An AI sales worker spends a day doing five jobs: building the list of people to contact, sending emails from the owner's Gmail, following up with the people who haven't answered, reading and answering the replies, and booking the meetings that come out of them. Some days it also picks up the phone at night. None of it needs the owner at a keyboard. What follows is one illustrative Tuesday for a made-up business, then the month it adds up to.
This is an illustration with invented numbers, built to fit the Launch plan: one AI worker and 150 leads a month, with call minutes bought as you go. It is not a measured result, and real days will vary.
The business and the goal
Gabe runs Greenhaven Lawn and Snow, a two-truck company that mows in summer and plows in winter. He wants three new commercial accounts before the first snowfall: small office parks and HOAs that need a plowing contract. He has described his buyer to the worker (property managers within 25 miles who manage lots of 20 or more spaces), set the rules (no exact prices by email, offer a site walk, never name another customer) and left it on its default, which is to act on its own. He checks in for ten minutes a day.
6 a.m.: the list for the day
Before Gabe is awake, the worker finds three new property managers who match the description and adds them as leads. Each is a named person at a named property, not a generic address. Finding a person with their email uses two leads. For the ten with the best fit it also looks up a phone number, a separate phone lookup each, charged only when it finds one. Over the month that is 50 people at two leads (100 of the plan's 150 leads) and 10 phone lookups from a pack. It also drops anyone on the Do not contact list, such as current clients.
9 a.m.: the first sends
Sending hours open. Today the worker sends seven emails from Gabe's own Gmail: two first emails to the new names, three first follow-ups to people who didn't answer last week, and two second follow-ups. Seven is a normal day. Gabe's address has been in use for years. A brand-new inbox starts at about five emails a day and builds over roughly a month, so a month-one worker on a fresh address would send fewer than this. Each email opens with one true line about the property and ends with one question. Bounced addresses and anyone who unsubscribed are taken out of the sequence automatically.
Noon: replies come in
At 11:50 a property manager writes back: "Can you quote three buildings?" The worker reads it, sees that it's a question about price, follows Gabe's rule (no price by email) and answers within minutes: it says a site walk is how Gabe prices a lot, and offers two times. At 12:20 a bounce arrives from an old address and the worker removes the person. At 12:40 someone writes "not until spring." The worker thanks them, notes the check-back date and stops the sequence.
3 p.m.: follow-ups and a booking
A reply from the noon thread proposes Thursday at 10. The worker confirms it and books the walkthrough on Gabe's calendar, with the address and the contact's name. A notification reaches Gabe. Meanwhile it sends the afternoon's second wave of follow-ups. If Gabe had turned on "Show me each email first," these would wait in Needs you until he approved them. He hasn't, because after the first 50 emails he stopped finding anything to change (that rule is in autonomy vs approval).
7 p.m.: the phone after hours
Gabe forwards the company number to the worker when the office is closed. At 7:10 a homeowner calls to ask whether Greenhaven mows residential lawns. The worker answers, takes the address and the best time to call back, and Gabe gets a transcript and a recording in the morning. That call uses three minutes from a minute pack.
The month this adds up to
| Count | For the month | How it adds up |
|---|---|---|
| People found | 50 | All found with their emails |
| Leads used | 100 of 150 | 50 people x 2 leads |
| Emails sent | 142 | 50 first + 47 first follow-ups + 45 second follow-ups |
| Replies | 6 | 3 + 2 + 1 across the three sends |
| Of those: meetings booked | 3 | 2 interested + 1 who asked a question |
| Of those: not now, or removed | 3 | 2 "not now," 1 unsubscribe |
| Voice minutes | 23 | 5 after-hours calls x 3 min + 4 outbound calls x 2 min |
Check the follow-up counts: 3 people replied to the first email, so 47 got the first follow-up; 2 more replied, so 45 got the second. 50 + 47 + 45 = 142. Six replies from 50 people is 12 percent and three meetings is 6 percent of leads. Those rates are invented for the example. If Gabe wins one of three walkthroughs at, say, $4,000 for a season of plowing, the plan has covered itself many times over. If he wins none, he has learned something from 50 named buyers for $24.99 plus a minute pack and the line. The dedicated number is $5 a month more, or the worker can answer the number he already has by forwarding.
What the owner still does
- Walks the sites and writes the quotes. The worker books the meeting; pricing a lot is Gabe's call.
- Reads for ten minutes a day: Today, Sent emails and Needs you. The routine is in the five-minute review.
- Decides who to target and writes the rules. The brief and the day-one limits are his.
- Handles anything that is not routine: an angry reply, a lawyer's name, a custom request.
- Does the work and earns the referral.
For why a worker that acts differs from a tool that waits, see hire an AI, not a tool, what an AI SDR really is, outbound that reads the reply and an AI SDR for small business. The product is described on what is Rocketship.
Rocketship finds the buyers, emails them from your own Gmail, follows up, and books the meeting on its own. Plans that get you customers start at $24.99 a month (Launch), and both Launch and Frontier start with a 7-day free trial, card required. Answering your existing number works on Launch, with call minutes bought as you go ($15 for 50), and a dedicated line is $5 a month.