Honest comparison · updated September 2026
Adalo will get a real native app into the App Store and Google Play without you writing Swift or Kotlin, and on its own terms that's a genuine achievement. It is also where the achievement ends: a live listing with a URL, a download count of zero, and nothing in the product whose job is to change that number. Rocketship treats the build the same way it treats every layer — as one piece of a larger engine. Sophie sources the people who'd actually download it — a plain-English description of the business is all she needs — emails them out of your own inbox, and answers back on her own, no one reviewing what she says. Claire handles getting the meeting onto the calendar. Nobody's call goes to voicemail, whatever the hour. And whatever gets built, native app or web page, already takes a payment through Stripe. An app nobody has downloaded and an app nobody has installed cost the same to build. Only one of them has anyone using it.
Disclosure: Rocketship wrote and publishes this page, so read it as sales material. What it says about Adalo comes from adalo.com in September 2026 — check there for anything more current.
The cost math
Adalo's $36 a month is genuinely flat — no usage meter, no overage fee — and it buys something specific: a native build and automated publishing to both app stores. Add the two costs Adalo doesn't collect but Apple and Google do — $99 a year to Apple, $25 once to Google — and the honest floor for a published native app is higher than the plan price suggests, before a single customer has opened it.
And a published app is still a cost, not a business, until someone downloads it. Adalo has no answer for that step, by design — it's a builder, not an acquisition tool. So the real bill is Adalo's flat rate, plus the store fees, plus whatever you spend finding people to download the thing: ads, an agency, or hours of your own time on outreach with no system behind it.
Rocketship's $24.99 Launch plan starts one step earlier and doesn't stop where Adalo does. Sophie sources the buyers, emails them from your own inbox, and answers back herself; Claire gets the resulting meeting onto the calendar; nobody's call goes to voicemail, whatever the hour — a system built to put a real person in front of whatever you built, native app or otherwise. Compare what each dollar produces, not what each dollar publishes. A store listing with zero downloads and an app with zero downloads are the same thing.
Check the download count, not the store listing.
Adalo's job is done the moment the app is live in both stores — that's a real, verifiable milestone, and it happens. The honest next question is the one the store listing can't answer: how many of those downloads came from something Adalo did? None, because nothing in the product is built to produce one. Publish with Adalo if a native store presence is the goal. If the goal was a customer, the listing was never the finish line.
When Rocketship is the right choice
Sophie is on the line right now. Ask her the hardest question your front desk got this week.