Topic

Building the thing that runs the business

The website is the part everyone will happily sell you. The part that decides whether a business actually runs is everything after it: bookings that land on a real calendar, payments that clear into a real account, a customer record that outlives whoever created it, and a follow-up that happens whether or not somebody remembers.

These cover what still has to exist on the day the app is finished, so the customers you find have somewhere to buy and pay.