Topic

Contractors, clinics and local service businesses

A missed call costs a roofer something very different from what it costs a dental practice, and both are different again from a salon where the phone rings mid-cut. The job value is different, the urgency is different, and the person who would otherwise have picked up is different.

So these are written trade by trade: HVAC and plumbing, roofing after a hailstorm, dental and veterinary front desks, legal intake, salons and barbers, gyms in January, restaurants taking a party of twelve, property managers fielding maintenance at eleven forty at night, and businesses in small towns and rural service areas where the next listing down the page is forty miles away.

Each one is about the step of getting a customer these businesses lose most often: the first call. Never missing one is where the rest of the pipeline starts.