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Follow-up, speed to lead and booked meetings

Most deals are not lost to a competitor. They are lost to silence. A lead asks for a quote, nobody follows up, and a month later they signed with the company that called back.

These pieces are about the part after the first contact. How quickly to respond to a new lead, how often to follow up and when to stop, what to say in a text or a voicemail, how to follow up on a quote without sounding pushy, and how to cut no-shows. Each one has wording you can copy.

The answers are small and specific on purpose. Follow-up is a habit more than a strategy, and a habit needs a script.

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